YouTube looks to AI in 2024 as YouTube TV breaks 8 million subscribers

What you need to know

  • YouTube TV celebrates reaching 8 million subscribers, with the platform hoping to continue to bring meaningful subscriptions in 2024.
  • YouTube announced it had achieved 1 billion hours of average user viewership on a TV, which is a new focus for the platform this year.
  • Creators and their economic value has become a talking point for YouTube, as well.

YouTube CEO Neal Mohan detailed the platform’s plans for 2024, beginning with its stronger efforts in AI, according to a blog post. Mohan states AI “should empower human creativity, not replace it.” Additionally, there are hopes that AI will become accessible to everyone and that it will continue to “push the boundaries” of creativity.

Mohan adds how AI is helping users create Shorts directly from their phones. While Shorts is short-form video content, Mohan states that YouTube wants to push more AI tools to help new users start their journeys. Moreover, the platform reports Shorts now average around 70 billion daily views, and the number of channels uploading Shorts has grown by 50% YoY.


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